Marketing appeals to fear and sex to sell because human
biology is programmed to respond to these emotions. Monotheistic religions capitalize
on fear in two ways: (1) Religions justify fear by providing an object – women are
a constant threat to the power of men; their sexuality is their most fearsome
weapon and must be brought to heel and under the control of men. (2) A fearsome
all powerful, all knowing being has all the answers. But those answers are too
much for men’s small brains and most men can’t communicate with the big dude
anyway. Only special people (kings, emperors, popes, and the like) get to
translate for him.
In modern times, religion teaches believers to trust their
church authority (most people don’t read primary religious texts) over what can
be objectively measured (faith over science). When personal faith is imbued in
the words of an authority figure, it’s easy to transfer that trust into other people
who present similar absolute certainty (for example, Rush Limbaugh is never
wrong). Enter right-wing media which gives self-aggrandizing braggarts enormous
forums and infrastructure to in essence to form cults (like Fox News under Roger
Ailes). As bad as Democrats are, they have not codified the ideological Cult of
Fear that Republicans so effectively used to ensnare their followers.
Republican followers are told to fear women for taking men’s jobs and dignity; fear
immigrants for taking jobs; fear Muslims for terrorism; fear liberals for
taking their guns (but not to fear guns); fear science/scientists for their ‘self-interested
agendas’; fear President Obama for being a foreign born Muslim; fear black
people for existing; fear Obamacare for insurance mandate; fear the poor for
needing social services; fear veterans for using the VA… In the face of such terrifying scenarios, cultists are told Republican politicians know how to keep them
safe from all these threats.
Fear is the defensive emotion to the unknown. That’s why
Republicans fear science. Science is a system of knowledge that seeks to
determine patterns capable of accurately predicting the future. In other words,
science answers questions about the feared unknown. The question is how to
stage a cult intervention on the scale of roughly half the U.S. population.
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